Email Marketing Strategies: How to Succeed with Email in 2025
Email Marketing Strategies: How to Succeed with Email in 2025
Blog Article
Email marketing is one of the most cost-effective marketing channels, but in addition to copywriting and visual design, it also requires a strategic mix of testing, measurement, and automation to be successful. In this article, we'll go over all the basics of email marketing to help you get started.
As rare as it is to receive a physical, handwritten letter from a friend, it's 100 times rarer to receive a promotional email that you actually enjoy. And it's not because email is dead—it's oversaturated and, more often USA Students Email List than not, poorly executed. More than 144 billion emails are sent every day, and marketers cite that email marketing is by far one of the most cost-effective marketing channels today. In fact, marketers who send personalized, well-written, and targeted emails cite an average ROI of $36 for every $1 spent on email.
So, what makes email marketing so profitable? We'll dive into all the ins and outs you need to not only understand what email marketing is all about, but also become an email expert and start generating more revenue for your business.
Email marketing is a direct marketing strategy that uses email to promote a company's products and services. Email marketing allows you to send information directly to your target customers without an advertising intermediary.
In a world where organic social media marketing is becoming increasingly difficult and digital advertising costs are rising, there's nothing more valuable than owning your own distribution channel to speak directly to your Business To Business Mailing Lists customers. In fact, the cost per click on Facebook has increased by 13% in 2022 compared to 2020, and the average organic reach of a Facebook Page post is only 5.2% ! That means if you have 1,000 followers on your Facebook Page, you're likely only reaching 52 people on average.
The History of Email Marketing
In 1971, engineer Ray Tomlinson sent the first test email. A year later, Larry Roberts invented the first email management system, which allowed users to select, forward, or reply to emails. The first recorded mass email was sent in 1978 by Gary Thuerk, which reportedly generated $13 million in sales . In 1989, AOL launched with the iconic "you've got mail" sound.
Email became ubiquitous in the 1990s and is largely the email we know today. In 1998, Microsoft developed Internet Mail, which later became Outlook. Hotmail was also launched that same year, becoming the most popular and accessible form of digital communication.
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